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Have some ideas from Brattle Systems old publication "Advertraining" (not sure if it's still out there on the web).
Bottom line (being a mktg undergrad, MEd in ID): If you show you have items of value that will make their lives/jobs better (WIIFM), you will get interest. Usually, the top 3 issues/opportunities that plague folks are fairly common items. If you show that you have something to help, you might capture a big group who might viral market the rest. David Glow dglow@tampabay.rr.com |
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Absolutely! WIIFM and personal issues are critical. But, you have to get the attention of the potential customers first to let them know you feel their pain and that you have solutions.
--john |
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Shawn,
Have you tried marketing to the Automotive Training Managers Council? |
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© American Society for Training & Development (ASTD)
Linking People, Learning and Performance
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Linking People, Learning and Performance
Terms and Conditions
1640 King Street, Box 1443 . Alexandria, Virginia, 22313-2043, USA
Phone: 703.683.8100 . Fax: 703.683.8103