I am currently working for a newspaper in Sales Training, and was wondering if there were any other Trainer's out there who could help through understanding what works in the newspaper industry? I look forward to comments, advice, suggestions, or links! Thank you.
Hello Shalini and welcome. Could you please narrow down your request and provide more information about what you do and what you are hoping to find here? I'm a bit befuddled by the question because it seems to imply that there's something different about instructional design and training in the newspaper industry. Also, in my observation and experience, I've found that good salespeople are good salespeople are good salespeople. Are you looking for something specifically about content? That would come from your analyses... so again, I'm a bit confused about the scope of what you're asking. Clarification, please? Thanks!
Sure, the newspaper industry is changing and I am looking for other trainers who have experienced that change and what they are doing to work within that environment. This is stemming from a change in how we take in information (ex. The way you and I communicate on a blog)we are moving from one media to another and the newspaper industry is struggling to move into the 21st century. I am looking for people who have experiences with lines and columns and understanding the business of print media. I would then probably ask further questions on the training of such process that I am now faced with. I agree that Sales People are Sales People and I would find my areas of improvement via Gap Anaylsis, however I am trying to ascertain if there has been a specific way of learning within this industry. Everyone is different and learns differently, I don't contest that I am just looking for common ground...That's what I am looking for, does this help?
Hi Shalini- I've worked in newspapers for 27 years - around 20 of them in training. The sales training program we use for advertising reps is Integrity Selling, by Ron Willingham. Our industry is in a huge transition right now, so a lot of training goes towards communication skills, change management, etc.
a lot of training goes towards communication skills, change management, etc.
Is there a perception that this is any different than the general needs of any other organization? (Or -- *why* does this perception exist?) Change is a constant in any industry, in any organization. Communication is a need for everyone. Salespeople need to have excellent communication skills and need to stay up to date, no doubt -- how is that different from any other industry?
What is needed for any given organization should come out of the careful analysis of that organization's business goals, and how the goals link to employee performance.
