Fanatic Facilitator, this industry is going through a change in how business is conducted, sold, measured, used, it is not just one piece that requires change management but the entire industry who requires it. I would almost put our situation towards Xerox or Encylopedia Brittanica it is a change not in structure, process, management, or technology but a change in how people view communication and this is a very high level POV. In some ways it is like this industry has been untouched by the evolution of communication, training, tech etc. I have worked in other industries and although there are slight differences for the most part they can be handled from the same training perspective. Analysis, Design, Development, Implementation, Evaluation. It is not general needs that are up for discussion but rather a PSA vs FSA that this industry is dealing with. I can relate to Tdeans training programs currently offered as it is what a thorough proper Training Analysis is proving to be the gap's and in other areas. I believe there are very few people in the Training World who can speak to an industry that believes it should be one way when the rest of the world is on a different path altogether. Maybe a Xerox or Encyclopedia Brittanica Trainer could share more. But then again I might be wrong, others may be going through something like this but I have yet to see it...

Doesn't the newspaper business have an industry-specific trade group that you could go to for this information? That would make more sense to me since you are convinced that the news industry is so vastly different from ALL else. I'm sure there has to be some sort of trade organization. I just did a Google and there are several.....................

KaliKo I am not saying that the way training is administered is different in this industry, I am saying that the state of the industry is going through something that not many large industries ever have to go through and therefore this results in common situations that we as trainers must face which is what I am looking for...common ground. There are many industry specific trade groups I am registered for most of them; however I have found that the training has not been given any attention, or appropriate attention that I am satisfied with. Here is what I mean ...if you were given a process to train on, using some sort of learning model you could begin your analysis, and therefore go through a general process we all go through however in this situation we are not given a process but a general this is the way we have always done it from top to bottom (which every trainer faces I give you this) but there is no other alternatives to this process that the industry has agreed to, everyone is trying argue their point and not focus on the situation which is how do we adapt?. I am not the type of learning professional that would try and segregate industry from industry, but I find myself in an interesting situation and thus feel that I am defending an anomaly. How do you define or match training to the companies goals (which I could base training on at a minimum) when the goals have yet to be defined because of the state of industry? If you look at the trade orgs you will find that many believe it is simply a transition from one type media to a collective group (paper, internet etc) but that does not give me assistance on how to move from one place to another or why they all feel or are going through this, legacy employees, old methodologies, unions, etc all add to my list of things that I have to be aware of when putting training together... hence why I thought I could come here and ask for help or guidance...maybe you're right I should stick with the trade groups.

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the newspaper industry is changing and I am looking for other trainers who have experienced that change and what they are doing to work within that environment.

Are you seeking general information from other newspaper trainers such as what topics they are training, what technology they are using, who they are training, etc.? Or are you mainly wanting to chat with other newspaper trainers in general about how they personally are dealing with a changing industry in their particular companies? Or are you trying to answer a deeper question such as what is the role of a trainer in this new newspaper industry? How do I fit in and where; what should I be doing, etc.? Any or all of this? I'm having a hard time understanding the specific question you're asking the forum members.

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this industry is going through a change in how business is conducted, sold, measured, used, it is not just one piece that requires change management but the entire industry who requires it

What I'm trying to impart to you, from over 16 years of experience, is that this is true everywhere. Changing technologies, particularly the beefed up, wide-spread variety of ways to communicate is impacting everyone. Additionally, again -- what your company needs depends on its environment, its culture, its business goals, its infrastructure, etc.. What does your analysis tell you? Take that and combine it with communication with trade groups and that may help you head in whatever direction you're trying to head.