I'm taking over a new role to promote our company "University" through internal PR. I will be delivering a series of talks during larger divisional meetings and am looking for some statisitics on training, benchmarks, performance, etc.

I basically want to let the audience know that employee learning pays off; something like "studies have shown that companies with 40+ hours of required training have lower employee turnover and greater market share...."

Any suggestions or resources you can point me towards?

This is a good link on training statistics.

Goose,

The potential problem with traditional "making the case" strategies is they rely on facts to win the day. When we try to imply a link between number of hours and any other metric we overlook the effect of all the other variables such as leadership, current employment conditions, competition, etc.

If you want to make a case for the value of your university you might want to consider a slightly different approach. Rather than presentations to groups...consider conversations with influentials*. These are the folks (not by title or position) who "wield a huge amount of influence within communities." (The Influentials, Berry and Keller). The "case" you make must be relevant to them and their respective communities. That might include the metrics you indicated in your post..or it might go to more locally (department/individual) focused payoffs.

Selling anything is tough. Selling training can be a very disappointing experience. What you want is for people to ask for it.

Good luck with your adventure!
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*Influentials are not the same as key stakeholders. Stakeholders are affected by a decision...influentials help shape it and move it into the community.

What are the predisposition and expectations? Where are they going as a company ? What is the business model. See your trade or industry associations. Put it terms they understand.

Nero

quote:

"studies have shown that companies with 40+ hours of required training have lower employee turnover and greater market share...."

A problem with statements like that is that it is not a reliable indicator. There are simply too many other variables that could be more responsible for those results - and most often that is the case. If your group is very savvy, they will know that too.