quote:

Originally posted by Goose:
I basically want to let the audience know that employee learning pays off; something like "studies have shown that companies with 40+ hours of required training have lower employee turnover and greater market share...."

I made a simiilar comment in another thread, but I really do not think that marketing of training, internal or external, is different from other marketing. Look at the sites of top marketing gurus and follow their advice. Folks like
Seth Godin
Rich Schefren
Jeff Walker
Mike Flisaime
Jay Abraham
and others are really expert marketers and have made millions marketing.
Develop a marketing plan (not just a single event) and actuall market this initiative.

Work for a major financial services organization, and despite the general trend to prove everything via metrics and measures, we take a different stand to promote transparent value.

I agree, numbers can be distorted, contended, impacted by factors beyond the depts control, and once you use numbers, any downward trend (despite external factors) casts bad light on the dept.

We actually follow a very simple process:
1. Know key decision makers in the business
2. Know their issues
3. Solve these issues as transparently as possible

Instead of measuring "how many hours/persons/offerings"- we're in line-of-sight value discussions. Our business is to know what keeps our C-level team up at night worrying, and as long as our efforts are aligned on their concerns, we're not only sitting at the table, but always on the same side.

Yes, you can put metrics around it (as much as you want), but the core question usually answers itself.