Hi ,
It is said affective objects are very difficult to write.Are affective objectives written for Sales training courses ?

Affective objectives pertain to attitudes, values, appreciations and emotions and so could easily be translated to sales training. The key is to consider them from the individuals viewpoint.

Here are a set of verbs that may help when setting these objectives...

acclaim,agree,argue,assume,attempt, avoid, challenge, cooperate, defend, disagree, dispute, engage in, help,attentive to, join, offer, participate in, praise, resist, share, volunteer.

In my opinion, affective objectives are not all that hard to write, but they are somewhere between almost and totally impossible to test within the training environment. Regardless of how you ask the question or frame the exercise, the learner will almost always know how to answer the question or react to the exercise. In other words, the correct answer or response is a give-away.

A more reliable way is on-job evaluation following the training. (Hey! I didn't say this was going to be easy!)

1. Determine the affective objective or objectives for training.

2. For each objective, define the observable, on-job behavior that would occur (or not occur) if the learner fully embraced the objective.

2. Evaluate, via management observation, each person's performance related to the objective prior to the training event.

3. Repeat this same type of evaluation, on the job, after the training.

This will start to give you at least some clue as to whether or not the objective(s) was/were met.

Hi Pkanthan:

I have been a fan of how Gagne et al, address the topic of affective objectives in their book Principles of Instructional Design. To add one more action verb to Trainer Bubble’s list include “choose”. Actually, you could use “chooses to” in front of any of the action verbs offered in Bubble’s list. When an attitude is specified as the desired learning outcome it is a choice of personal action that the learner is expected to exhibit. Gagne offers the following example:

When harmful drugs are being used by peers the learner chooses to refuse drugs when offered.

Good Luck!

Cj

Thinking up real objectives in a training environment is tough... in the 'real world' there are 2 parties involved both with slightly different objectives. The discussion itself when writing these adds to the accuracy of the objective.
Using the SMART or SMARTER apporach does help some people.. i.e. WriteSMARTobjectives

also of value :
training_objectives.pdf
wikipedia.org/objectives
Good luck
Mike