Yes - structure is important. We use our (one of two, depending on the topical area) methodology and a template to ensure the materials , media, and learning objectives synchronize with the script. Often a client representative is in the video, which can be engaging to the audience if they have good screen presence.

The videographer cannot be expected to develop the script, but should have good experience getting the sound, lights, etc right - and supply a teleprompter. We do all these things when engaged to shoot the video, but are happy to ensure that a client just has the variables right when they are doing it themselves or have engaged an external videographer (who may have more experience with marketing content).

The post-production edit must accommodate the learning objectives just as the script design does, and there should be at least 3 "good takes" from which to assemble the final product, as a best practice.


Anyone using BrainFlick is welcome to use these tools, after a brief "how to".

Let me know if you have any questions.

Best,

Ed.Cowsar@InsideMethods.com

Train Better, Sell More.
www.brainflick.com/Examples.com

quote:

Originally posted by IDKes:
I've recently become involved in creating training programs using video/satellite TV. I'm comfortable doing instructional design, but video is new for me. Does anyone have any good resources (books, websites, anything) on best practices for this kind of training? What is the role of the instructional designer in a training video? What about the role of the director? Who writes the script? Who decides how things should look or how information gets presented? I have a lot of questions, but not a lot of answers. I would really appreciate any input.

Returning to the original question, and providing a simple answer, you're a training professional and should focus on training. The video component should be delegated to video professionals. You provide the content, the video professionals do the script, shooting, and editing (all to your needs and satisfaction, of course).

Also, it's very important to remember that video is a VISUAL medium. A video script is typically left column (what you see) and right column (what you hear). It's an excellent exercise to begin with the left column only - i.e. what your trainees will see.

A training video that is solely talking heads does not take full advantage of this otherwise powerful learning medium.