You are probably familiar with the often quoted:

Most People Learn:
10% of what they READ
20% of what they HEAR
30% of what they SEE
50% of what they SEE AND HEAR…

I’d like to challenge the status quo. (especially in the computer based learning world). Reading is such a base for all the learning that takes place; can reading really be so ineffective? Further, I can’t find any research that supports this claim.

O.K all you myth-busters out there is this fact or fiction? Please note sources.

Cj

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Further, I can’t find any research that supports this claim.

There is no research to support those numbers. The greater question is: Why does it matter?

Cj,

Actually, I believe the premise you are addressing refers to the effect each of those activities has on memory and retention ....not learning per se.

That particular notion has been around for quite a while...as a way to reinforce the value of creating richer learning environments. It still applies today as developers seek to create a rich media, highly interactive learning environment that accommodates different learning styles and calls different parts of the brain to action.

Hello CJ

Well if we give it a thought (a logical one ), then while reading or while listening the number of senses involved are fewer however if both are used for learning the senses involved are more. Therefore, the impact is higher.
Hope that answers your question...

quote:

Originally posted by KaliKo:

quote:

Further, I can’t find any research that supports this claim.

There is no research to support those numbers. The greater question is: Why does it matter?

Why does it matter? I believe it matters when a falsehood is represented as reality and an effective learning mode is disregarded because of the misleading representation.