On my first e-learning project, the inital launch resulted in a mere 17% of the population logging in for required and optional training.

After a new marketing plan and six months worth of effort, we were able to increase the login percentage to over 93%. Next, we increased completion rates and test scores with detailed reports and corresponding content changes.

Sheldon Murphy
Solid State Learning
www.sslearn.com

A good percentage of enrollments in the 1st year of e-learning initiative is directly proportional to the internal campaigns carried out to popularize the training programs. The internal customer must see a quick value-add in these training programs. There is notional case study on our Aptech blog on specifically marketing e-learning programs to the internal customers... http://leanlearning.wordpress.com/2008/05/29/from-rd-to-ld-5/

Hope this gives you some ideas.

Regards,
Rajni Rao
Aptech Learning Services
rajnir@aptech.ac.in