Over the past few weeks I have had conversations with people regarding the pricing of the American Management Association's seminars. Why are organizations willing to pay such a high price for training when they can receive the same, or better, quality for less money. Is it all in the name?

Bob

Hi Bob, I truly think there's a perceived value in paying more for products or services. I've often asked the same question in my current workplace...why would we pay a consultant x thousands of dollars when we have the expertise in-house to conduct a job-task analysis, or needs analysis etc.

Ditto to Mitch's comments. Reminds me of the old definition of who is an expert, anyone 50 miles from where you are!

It's to there isn't a "Consumer Report" available on seminars.

Recognizable brand names typically attract more consumers. Think about it -- why do so many more people purchase Levis (for example) than the generic brand you can buy in Target for about half the price? Name recognition is a huge part of marketing.

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Originally posted by Paige:
Ditto to Mitch's comments. Reminds me of the old definition of who is an expert, anyone 50 miles from where you are!

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...and for the record:
X = the unknown quantity
Spurt = a drip under pressure